• Course Overview
  • Curriculum
  • Admission Process
  • Fee Structure
  • Career Prospects

The purpose of the BBA course is to make the best use of resources available i.e., human, material, money, equipment, time, in order to achieve a given objective. The quality of the BBA programme has become important for positioning oneself in the job market. The business school where you pursue your degree would eventually decide your future career.

The BBA program provides students with the knowledge and technical skills necessary to understand the modern business world, to prepare for subsequent graduate work, and to achieve the highest levels of success in their professional careers. Students earn a Bachelor degree that takes a general management perspective. Course work is fully integrated with the University's liberal arts curriculum, allowing students to gain a broad perspective on business management and its environment. Students are challenged to develop creative and innovative solutions to contemporary business problems and to develop leadership skills and a sense of community service through curricular and extracurricular activities. Good communications skills, both verbal and written, strong analytical skills and numerical aptitude are essential for doing justice to a BBA programme. Skills and personal qualities which can enhance the value of a BBA are an ability to get along well with and be respected by people at all levels, natural authority, business acumen, numerical ability, unflappability in times of crises, organising ability, self-confidence, resilience and a fairly thick skin, enjoyment of power and responsibility, physical and mental energy.

Our extra and co-curricular activities regimen is aimed just at developing these qualities in the students.

The BBA student gets a wide range of subjects to choose from. The major subjects offered are: Principles & Practices Of Management, Micro Economics, Business Communication, Financial Accounting, Macro Economics, Management Lab, Marketing Management, Human Resource Management, Organizational Behaviour, Financial Management, Management Lab, IT Lab, Accounting for Managers, Entrepreneurship, Statistics For Management, Business Environment, Research Methodology, International Business, Management Information System, Quantitative Techniques for Decision Making, Production Management, Supply Chain Management, Business Law, Business Strategy, E-Commerce, Project Management, Business Ethics and Values, ERP, Seminars, Summer Training Report Presentation, Project Dissertation, Final Viva-voce.

During the last year you will need to choose electives from the following:


Working Capital Management, Taxation Laws, Security Analysis And Portfolio Management, Financial Institution and Services.


Sales & Distribution Management, Integrated Marketing Communication, Consumer Behaviour, Customer Relations Management.

Human Resource Management

Human Resource Planning & Development, Industrial Relations, Training & Development, Performance Management

  • Admission procedure as well as the downloadable application form are available at Click here
  • To download application form click here
  • Admission details and application form are also available at the University Admissions Offices at Dehradun

All India Candidates: 55740/- (Per Semester)

Uttrakhand Candidates: 43740/- (Per Semester)

The BBA program will equip students with basic conceptual, technical and human skills to acquire an early start up, entry level jobs leading to a professional career in almost any industry in functional areas.

Duration :

3 Years (6 Semesters), Full Time