The PhD Program in Management Studies at Graphic Era Hill University, Dehradun has been designed to provide answers to essential questions such as ways in which managers use retail-level marketing actions to influence the timing of consumer purchases in relation to their firms’ fiscal calendars and financial performance as well as those of their competitors, the role of accounting information in strategic human resource decisions as well as the evolution, consequences and institutional determinants of unregulated financial reporting practices among others.
The research areas encompass but are not restricted toConsumer Behavior, Integrated Marketing & Communication, Retail & Rural Marketing, Financial Services, Banking/ Insurance, Working Capital Management, Performance Management, Training & Development, Organization Change & Development/Leadership, Business Statistics, Business Research, Econometrics and Business Economics
For pursuing doctoral program in GEHU kindly contact:
Office of Dean Research
Admission Cell: Sandeep Air - Mob: 9690518480 (09:30 am to 4:30 pm)
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