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Dr. Tania Mittal
Assistant Professor
EDUCATION
ACADEMIC EXPERIENCE (1 year 9 months)
With over two years of academic experience as a doctoral research scholar, Dr. Mittal is a highly resourceful, innovative, and driven professional. She is passionate about delivering high-quality results and consistently strives to complete tasks to the highest standard. Known for her ambition and dedication, Dr. Mittal brings a strong work ethic and a keen sense of intellectual curiosity to all her academic endeavors.
ORCID ID: https://orcid.org/0000-0003-0438-2301
Scopus ID: https://www.scopus.com/authid/detail.uri?authorId=57212728612
Vidwan ID: https://vidwan.inflibnet.ac.in/myprofile
Google Scholar ID: https://scholar.google.com/citations?user=oW1QukQAAAAJ&hl=en&oi=ao
LIST OF RESEARCH PUBLICATION (Scopus)
1. Article entitled “Delving The Role Of Artificial Intelligence-Driven Advertisements On Purchase Intention Of Omnichannel Customers Using SEM”. International Conference on Computation, Automation and Knowledge Management, ICCAKM 2023, DOI: 10.1109/ICCAKM58659.2023.10449612
2. Article entitled “The Interaction of Display Advertisement and E-Wom on Omnichannel Purchase Intention Using Sem: an Age Moderation Effect. International Journal of Professional Business Review, 8(5), p. 01-18 https://doi.org/10.26668/businessreview/2023.v8i5.1244
3. Chapter entitled “Delineate Omnichannel Retailer and Consumer Engagement on Social Networks” In Empirical Research for Futuristic E-Commerce Systems: Foundations and Applications (pp. 290-303). IGI Global. ISBN13: 9781a668449691 DOI: 10.4018/978-1-6684-4969-1.ch15.
4. Chapter entitled It’s too Friendly!! Acceptance of Social media Platforms in Virtual World” In Exploring Business Ecosystem and Innovation Capacity Buildig in Global Economics (pp. 220-231). IGI Global, ISBN13: 9781668467664 DOI: 10.4018/978-1-6684-6676-4.ch011.
5. Chapter entitled “The A to Z of using social networking sites for a Digitalized Higher education” In Digitalization of Higher Education: Opportunities and Threat” Apple Academic Press Taylor and Francis Group ISBN:9781774914144.
6. Chapter entitled “Shifting Practices for a Stronger Tomorrow: Towards Social Media Platforms” in Blockchain: The Chain for the Changing Marketing Sphere, 2023, pp. 119–132
(ABDC LISTED(C CATEGORY)
1. The Future of Omnichannel Customer Experience in the Era of Industry 4.0: in Asian And Pacific Economic Review abdc c category(Vol 16 , Issue 1) https://asparev.org/vol16-issue1
(Web of science & UGC Group II)
1. Article entitled “Mapping web advertising experience of omnichannannel customer” Vidyabharati International Interdisciplinary Research Journal (Special Issue). October 2021. Pp.466-471 ISSN:2319-4979.
2. Article entitled “Articulation of kautilya’s vedic based spiritually driven principles of corporate governance” Vidyabharati International Interdisciplinary Research Journal (Special Issue). October 2021. Pp.466-471 ISSN: 2319-4979.
(Edited Book)
1. Chapter entitled “Keep Head Above Water in Digital Divide in India through Initiatives” in Nayi Shiksha Niti 2020 Sambhavnaayein evam Chaunnautiyan (pp.197-202). Nalanda. ISBN:978-81-949514-5-2
The application process at Graphic Era is strictly based on the Merit of the qualifying examination with the entire Admission Process available for completion online
