Dr. Akriti Dhoundiyal Badola | Faculty Media and Mass Communication

Dr. Akriti Dhoundiyal Badola
Assistant Professor

Dr. Akriti Dhoundiyal Badola is an Assistant Professor with over seven years of teaching experience in Media and Mass Communication studies. Her academic interests include Advertising, Communication, Public  elations, and Social Media, where she blends theoretical knowledge with practical exposure. Known for her interactive and student-centric approach, Dr. Dhoundiyal has actively guided students in dissertation writing and research work, mentoring them through methodological and analytical aspects to enhance their academic and professional growth. Dr. Dhoundiyal has been closely associated with the Public Relations Council of India (PRCI) and has collaborated with leading event management companies, anchoring numerous high-profile events. She has also held significant roles at Graphic Era Hill University as Event Head and Social Media Coordinator, where she managed the university’s digital presence on platforms like Facebook and Instagram, successfully enhancing student engagement and institutional outreach. Her expertise lies in combining academia with industry insights, ensuring students are equipped with critical skills for evolving media landscapes. Passionate about fostering value-driven learning environments, Dr. Dhoundiyal continues to contribute meaningfully to research, teaching, and professional collaborations in the field of media and communication.

RESEARCH DETAILS

ORCID ID: https://orcid.org/0000-0001-7232-7270

Scopus ID: https://www.scopus.com/freelookup/form/author.uri

Vidwan ID: https://vidwan.inflibnet.ac.in/myprofile 396760

Google Scholar ID: https://scholar.google.com/citations?hl=en&user=hc2YyNkAAAAJ&view_op=list_works&gmla=AH8HC4zhrIa1CY_Jdt_0tf_tp7QEfAU8dkPX3XnknlBJn_ak92MRYD4pSZeWC3FLW1fjqNlV9gafxS7S_Ci7Do88

LIST OF RESEARCH PUBLICATION (Follow APA Style of referencing for writing)

Badola, Akriti Dhoundiyal and Gupta, Subhash, Types of Public Service Advertisements that Influence Youth the most: A Study of Uttarakhand and Uttar Pradesh (November 15, 2024).

Akriti Dhoundiyal Badola, D. S. (2024). Comparative Analysis: The Power and Effectiveness Of Social Media Ads Vs Print Media Ads and Purchasing Attitudes- A Study on Youth Of Uttarakhand. Educational Administration: Theory and Practice.

Akriti Dhoundiyal Badola, D. S. (2024). Examining the effectiveness of public service advertisements in influencing youth’s behavior: A study on Uttarakhand and Uttar Pradesh. International Journal of Applied Research, 331-336.

Akriti Dhoundiyal, A. T. (2022). Natural Language Processing: State-of-the-Art. Webology, 18, 2115-2120. doi: 10.29121/WEB/V18I4/110

Akriti Dhoundiyal, D. S. (2021). Social media and business. Webology, 18, 2147-2151. doi: 10.29121/WEB/V18I4/113

Akriti Dhoundiyal, V. T. (2020). Impact of advertising