The Bachelor of Design (Product Design) program explores the intersection of functionality and aesthetics, turning raw ideas into meaningful objects that enhance daily life. By blending traditional craftsmanship with smart digital tools, students develop a unique voice in the domestic and global design markets. Our curriculum empowers designers to create high-impact solutions rooted in deep cultural and social understanding.

Product design bridges the gap between human needs and material solutions. This course invites students to explore the synergy between functionality, ergonomics, and aesthetic innovation. Through rigorous experimentation with both physical materials and digital systems, students develop a platform for creative problem-solving and distinct personal expression.

The curriculum utilizes a diverse range of knowledge transactions, from studio-based prototyping and collaborative live projects to field research and systems thinking. Students gain mastery in traditional manufacturing techniques alongside advanced digital fabrication and smart tools. By the end of the program, graduates possess a deep theoretical and practical command of the product lifecycle. They will emerge ready to navigate the global design landscape, addressing complex social challenges with professional confidence and sustainable foresight.

Industry-Leading Technical Mastery: Gain expert proficiency in advanced digital fabrication, ensuring you are day-one ready for global manufacturing and design firms.

The AI-Integrated Workflow: Future-proof your career by mastering AI-assisted ideation and generative design. Learn to leverage machine learning to optimize product performance, shorten development cycles, and stay at the cutting edge of tech innovation.

Human-Centric Design: Go beyond aesthetics by mastering user research and ergonomic testing. You will design products that don’t just look good but solve complex human problems, a high-value skill set that commands premium design roles in the various product design domains.

Sustainability & Circular Economy: Become a design leader by learning circular design principles. Master material science and zero-waste manufacturing to help brands transition to eco-conscious products, a top priority for 21st-century global industries.

Live Industry Ecosystem: Build a professional network before you graduate through collaborative and industry-sponsored projects. Work directly with domestic and international brands to build a high-conversion portfolio that proves your market readiness.

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Launch your career in Design with our Bachelor of Design (Product Design) program. Experienced faculty, hands-on learning, and industry connections.

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Course Information

Admission Procedure

Merit prepared on basis of the qualifying exam

Provisional Admission

Seats to be allocated based on projected scores(12th), calculated basis the candidate’s 10th percentage – only meritorious students

Eligibility

All interested candidates should have passed Class XII from a recognized board of examination in any stream with not less than 55% marks.

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Fee Structure

Career Prospects

In today’s digital age, graduates with a Bachelor of Design (Product Design) degree are among the most sought-after professionals. A few potential career paths that graduates can look forward to, include:

Product Designer
CMF Designer (Color, Material, Finish)
Experience Designer
Design Researcher
Sustainable Packaging Designer
Exhibition Designer
CAD / Technical Designer
Service Designer
Innovation Consultant
Product Development Engineer
Design Systems Lead
Entrepreneur

Key Highlights

The Bachelor of Design (Product Design) program offers an array of key highlights that equip students with the skills and knowledge to thrive in the rapidly evolving world of physical product innovation:

Design Studio: The program provides a dedicated, high-tech studio space where students can immerse themselves in a creative and collaborative environment. It serves as a hub for hands-on making, material experimentation, and iterative refinement of physical concepts.
User Centric Design & Ergonomics: Through focused training in ergonomics and user-centric research, students learn to design products that harmonize with human anatomy and psychology. This approach ensures that every design is not only aesthetic but also functional, safe, and intuitive for the end-user.
Design Innovation: The curriculum fosters a robust problem-solving mindset, encouraging students to identify market gaps and develop systemic solutions. Students are pushed to think beyond the object, considering the entire product lifecycle, from raw material sourcing to end-of-life recycling.
Real World Projects: The program incorporates real-world projects, allowing students to gain practical experience and apply their skills in authentic commercial scenarios. These opportunities enable them to build a market-ready portfolio and establish professional networks before graduation.
Prototyping & Fabrication: Students gain mastery over both traditional craftsmanship and modern industrial processes. The curriculum emphasizes the use of smart tools to bridge the gap between manual prototyping and mass production, ensuring graduates understand the technicalities of the modern factory floor.
Infrastructure & Labs: Students benefit from a state-of-the-art infrastructure that replicates global industry standards. Our labs are equipped with advanced technology, including CNC laser cutting machines, industrial 3D printers, and a high-end lab featuring industry-standard software.

B.Des. (Product Design)