Ms. Abhilasha Mer | Faculty Management

Ms. Abhilasha Mer
Assistant Professor

EDUCATION

  • Ph.D. (Green Intellectual Capital), SoM, Graphic Era Hill University (2022-current) (Pursuing)
  • MBA (HR and Marketing), Graphic Era Hill University (2022)
  • BBA (HR and Marketing), Graphic Era Hill University (2020)

RESEARCH AREA

  • Green Intellectual Capital
  • Green Human Resource Management
  • Sustainable Competitive Advantage

ACADEMIC, RESEARCH AND INDUSTRIAL EXPERIENCE

Organization Position Experience
Graphic Era Hill University Assistant Professor Jan 2026 – Present
Graphic Era Hill University Research Scholar July 2022 – Jan 2026

AWARDS/HONORS/ACHIEVEMENTS

EXTERNALLY FUNDED RESEARCH PROJECTS

Ms. Abhilasha Mer is an Assistant Professor at the School of Management, Graphic Era Hill University, Dehradun, India, and a doctoral researcher specializing in Green Intellectual Capital. Her research interests include Green Intellectual Capital, Green Human Resource Management, Knowledge Management, and Sustainable Competitive Advantage.

Her research has been published in reputed peer-reviewed journals, including the International Journal of Learning and Intellectual Capital, European Economic Letters, and the Journal of Informatics Education and Research. She has also actively presented and engaged with the academic community at several prestigious international and global conferences, including ISDSI Global Conference 2025 (Pune), SUSTAINED 2024 (IEEE), MERC 2024 at IIM Kashipur, NGSC 2024 at IIM Jammu, and many more, contributing to scholarly discussions on sustainability, intellectual capital, and knowledge-driven organizational performance.

ORCID ID: 0009-0009-3687-4459
Scopus ID: 59505011100
Vidwan ID: 692343
Google Scholar ID: https://scholar.google.com/citations?user=eQ0xceUAAAAJ&hl=en&oi=ao

LIST OF RESEARCH PUBLICATIONS

  • Mer, A., & Saini, A. (2024). Green intellectual capital: a bibliometric analysis. International Journal of Learning and Intellectual Capital, 21(5), 571-591.
    (https://doi.org/10.1504/IJLIC.2024.143680)
  • Mer, A., Saini, A., Gupta, O. and Papade, G.R. (2025). Green intellectual capital and sustainable competitive advantage: the mediating role of green learning: a knowledge-based view with scientists’ perspectives. Int. J. Learning and Intellectual Capital, 22(4), 367–384.
    (https://doi.org/10.1504/IJLIC.2025.151296)
  • Mer, A., Saini, A. K., & Ghai, S. (2023). Impact of Technology on Effectiveness of Knowledge Management: An Empirical Study. European Economic Letters (EEL), 13(1), 281-285.
    (https://doi.org/10.52783/eel.v13i1.168)
  • Mer, A., Saini, A. K., Lakhera, G., & Gutang, A. (2023). Knowledge Management and Its Role in Organizational Effectiveness and Decision Making: A Descriptive Study. Journal of Informatics Education and Research, 3(1).
    (https://doi.org/10.52783/jier.v3i1.63)
  • Negi, N., Kaushal, D., Bahl, S., & Mer, A. (2024, December). Deepfake Technology: An In-depth Review of the Emerging Threats Posed by Artificial Intelligence to Society. In 2024 International Conference on Emerging Technologies and Innovation for Sustainability (EmergIN) (pp. 270-274). IEEE.
  • Papade, G. R., Gupta, S., Paul, S. N., & Mer, A. (2024, November). Assessing the Effect of Changes in Environmental Policy on the ESG Index of the Stock Market. In Proceedings of the 3rd International Conference on Optimization Techniques in the Field of Engineering (ICOFE-2024).
  • Negi, N., Kaushal, D., Purohit, P., Mer, A., Bahl, S., & Fulara, S. (2024, November). The Ascendancy of Instructor Attitudes, Perceived Usefulness, and Perceived Ease of Use on the Effectiveness of E-Learning: A TAM Model Perspective. In Proceedings of the 3rd International Conference on Optimization Techniques in the Field of Engineering (ICOFE-2024).

Admissions Open 2026

The application process at Graphic Era is strictly based on the Merit of the qualifying examination with the entire Admission Process available for completion online