Name: Bachelor of Arts in Journalism and Mass Communication
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Bachelor of Arts in Journalism and Mass Communication

The Bachelor of Journalism and Mass Communication BA (JMC): Shaping Media Professionals of the future

The Bachelor of Journalism and Mass Communication BA (JMC) is a vibrant three-year undergraduate course that aims to mould future media professionals. From Journalism and Advertising to Public Relations and Digital Media, this course provides an entry point into the fast-paced arena of Mass Communication.

If you aspire to anchor the news, write engaging stories, or influence brand stories, BA (JMC) gives you the tools, knowledge, and practical experience to make dreams a reality. With a balanced focus on theory and hands-on training, this program prepares students to thrive in journalism, advertising, public relations, corporate communication, digital media, and more.

The Bachelor of Arts in Journalism and Mass Communication BA (JMC) program at Graphic Era Hill University invites you to join a dynamic and evolving field. Our curriculum is carefully crafted to develop strong communication and critical thinking skills while emphasizing ethical awareness and media responsibility. Through engaging classroom learning, internships, case studies, and live projects, students gain exposure to print, broadcast, digital, and emerging media platforms.

At Graphic Era Hill University, the BA (JMC) program offers a comprehensive curriculum that covers media theories, journalism, advertising, public relations, new media, cinema, TV production, and media research. Students gain hands-on training through internships, workshops, simulations, and real-world projects, ensuring practical experience in diverse media environments. The program emphasizes the development of strong communication and critical thinking skills, enabling students to analyze, interpret, and craft effective media messages. Ethical journalism and the societal impact of media are core components of the course, fostering responsible media professionals. Additionally, students have ample opportunities to build a professional portfolio by creating engaging content across various media platforms, preparing them thoroughly for successful careers in the media industry.

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Launch your career in Media and Mass Communication with our Bachelor of Arts in Journalism and Mass Communication program. Experienced faculty, hands-on learning, and industry connections.

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Course Information

Admission Procedure

Merit prepared on basis of the qualifying exam

Provisional Admission

Seats to be allocated based on projected scores(12th), calculated basis the candidate’s 10th percentage – only meritorious students

Eligibility

All interested candidates should have passed Class XII from a recognized board of examination in any stream with not less than 55% marks.

Important Links

Fee Structure

Scheme

Curriculum

Career Prospects

Graduates of the BA (JMC) program are well-prepared to enter a variety of career paths in the media industry, including but not limited to:

Journalism Roles such as news reporters, editors, anchors, and digital journalists across print, TV, radio, and online platforms.
Advertising Positions like account executives, copywriters, media planners, and brand strategists in ad agencies.
Public Relations Media relations specialists, event planners, and communication strategists in PR firms or corporate sectors.
Corporate Communication Professionals managing internal and external communication, brand reputation, and crisis communication.
Content Writing Writers and content creators for digital marketing, blogs, social media, and online media houses.
Media Research Analysts studying media trends, audience behavior, and media effectiveness for research and planning firms.
Film and TV Production Scriptwriters, producers, directors, and production managers in film and television industries.
Social Media Management Digital strategists managing social media campaigns, content creation, and analytics for brands and agencies.

Key Highlights

Rigorous training in traditional and digital journalism, advertising, public relations, and media research.
Practical learning through internships with leading media organizations, agencies, and production houses.
Development of ethical values and critical awareness necessary to navigate the media landscape responsibly.
Guidance from expert faculty and industry professionals to bridge academic knowledge with real-world applications.
Access to state-of-the-art infrastructure including studios, labs, and digital media tools.

The BA (JMC) program at Graphic Era Hill University is your gateway to a rewarding career in the dynamic and ever-evolving world of media and communication. Whether you dream of becoming a journalist, PR expert, digital content creator, or media researcher, this course will provide you with the foundation and skills to make your mark.

Frequently Asked Questions

What career opportunities are available after completing BA (JMC)?

Graduates can pursue careers in journalism (news anchor, reporter, editor), advertising (media planner, copywriter), public relations, corporate communication, content writing, media research, film and TV production, and social media management, among others.

How does the BA (JMC) program prepare students for ethical challenges in media?

The curriculum emphasizes ethical journalism and media ethics, helping students understand the societal impact of media and encouraging responsible, ethical communication practices.

Does the BA(JMC) program help in building a professional portfolio?

Yes! The program encourages students to create engaging media content across various platforms, helping them build a strong portfolio that showcases their skills and creativity to potential employers.

Why should I choose the BA (JMC) program?

The BA (JMC) program is designed to equip students with essential skills, ethical awareness, and practical experience needed to thrive in today’s fast-evolving media landscape. It combines strong theoretical foundations with real-world exposure, teaching students effective communication, storytelling, and audience engagement across multiple media platforms.

How does the BA (JMC) curriculum balance theory and practice?

The curriculum combines foundational media theories and ethics with applied courses such as news reporting, digital journalism, advertising, PR, radio and TV production, photography, and social media trends, ensuring students are well-rounded media professionals.

Bachelor of Arts in Journalism and Mass Communication