The MBA in Marketing Management program at Graphic Era Hill University is a comprehensive two-year postgraduate degree designed to cultivate the next generation of marketing leaders. This program seamlessly blends core business principles with specialized marketing expertise, equipping students to thrive in the complex and rapidly evolving global marketplace.

The curriculum is meticulously crafted to provide a robust understanding of fundamental marketing disciplines, including consumer behavior, strategic branding, advanced market research methodologies, and cutting-edge digital marketing strategies. Students delve into the nuances of advertising, sales management, and strategic marketing, gaining a holistic perspective on modern marketing practices. A key emphasis is placed on experiential learning, fostering practical skills through live projects, real-world case studies, and collaborative industry projects. These hands-on experiences are complemented by immersive simulation exercises, allowing students to apply theoretical knowledge in dynamic, realistic scenarios. Furthermore, the program features workshops and masterclasses delivered by seasoned industry professionals, providing invaluable insights into current market trends and best practices. Recognizing the pivotal role of technology in contemporary marketing, the curriculum integrates digital tools and data analytics, empowering students to develop data-driven marketing strategies. The program’s focus on critical thinking, problem-solving, and leadership development ensures graduates are well-prepared to navigate the competitive corporate landscape and drive impactful marketing initiatives.

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Launch your career in management with our Marketing Management program. Experienced faculty, hands-on learning, and industry connections.

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Course Information

Admission Procedure

Aptitude Test & PI/self-introduction video. (Compulsory)

Note: *If Candidate has 75 Percentile in CAT/ MAT/ XAT/ CMAT or 210 score in NMAT, then the aptitude test is exempted

Provisional Admission

Seats to be allocated based on projected scores.

Eligibility

Duration – 2 Years / 4 Semesters
APTITUDE TEST / Bachelor’s Degree of at least 3 years duration from a recognized University with not less than 60% marks aggregate. Test Exempted for Alumni

Important Links

Fee Structure

Scheme

Curriculum

Career Prospects

Graduates can pursue various rewarding careers, including:

Marketing Manager
Brand Manager
Digital Marketing Specialist
Market Research Analyst
Advertising Manager
Sales Manager
Public Relations Specialist
Product Manager
Business Development Manager
Social Media Marketing Manager

Key Highlights

Industry-Aligned Curriculum: A comprehensive program covering both traditional and digital marketing strategies to stay ahead of market trends.
Experiential Learning: Hands-on experience through live projects, case studies, and interactive workshops.
Expert-Led Sessions: Masterclasses and guest lectures delivered by experienced marketing professionals.
Emerging Trends Focus: Exposure to cutting-edge marketing techniques such as AI-driven marketing, influencer marketing, and consumer analytics.
Practical Skill Development: In-depth training in market research, branding, advertising, and sales management.
Career Advancement: Internship and placement opportunities with leading companies across diverse industries.
Leadership Development: Emphasis on strategic decision-making and leadership skills.

Industries to Explore

Marketing professionals are highly sought after in a wide range of industries:

Consumer Goods & Retail
Technology & IT Services
Healthcare & Pharmaceuticals
Media & Advertising
Hospitality & Tourism
Financial Services
Consulting Firms
E-commerce & Digital Platforms
Automotive Industry
Real Estate & Construction

Admissions Open 2025

The application process at Graphic Era is strictly based on the Merit of the qualifying examination with the entire Admission Process available for completion online

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