Dr. Himani Binjola | Faculty Media and Mass Communication

Mrs Himani Bhinjola

Dr. Himani Binjola
Associate Professor

RESEARCH AREA

  • Social Media and Digital Communication
  • Media Law and Ethics
  • Development Communication
  • New Media Technologies and Applications
  • Public Relations and Corporate Communication

EDUCATION

  • Ph.D. in Mass Communication, Graphic Era Hill University, Dehradun (2022)
    Thesis: “Impact of People’s Viewpoint on Public Mindset and Its Impact on Policy Making Process – In Special Reference of India”
  • M.A. in Mass Communication, Hemwati Nandan Bahuguna Garhwal University (2013)
  • B.A. (Honours) in Mass Communication, Hemwati Nandan Bahuguna Garhwal University (2011)

ACADEMIC, RESEARCH AND INDUSTRIAL EXPERIENCE
Total Experience: 14+ years

  • Academic Experience: 10+ years (March 2015 – Present)
  • Industry Experience: 4+ years (Hindustan Media Ventures Limited, Amar Ujala Publications)

Current Position

Associate Professor | Media and Mass Communication Department | GEHU (March 2015 – Present)

EXTERNALLY FUNDED RESEARCH PROJECTS
As Co-Principal Investigator: 3 Major Projects (Total Value: ₹40.35 Lakhs)

  • UCOST Funded Research Project – ₹3.5 Lakhs
    Focus: Media and communication research initiatives
  • Lakhwar Hydro Project Social Impact Assessment – ₹32.25 Lakhs
    Comprehensive study on psychological, economic, and behavioral impact across 17 villages
  • SIA of Jakh Dobra Motor Road, Tehri Garhwal – ₹4.60 Lakhs
    Assessment of project impact on local communities and stakeholders

Dr. Himani Binjola is an academic and media professional with over 14 years of experience in both industry and academia. She has worked with national media organizations including Hindustan Media Ventures Limited and Amar Ujala Publications, gaining experience in brand management, public relations, and event management.Currently serving as Associate Professor at Graphic Era Hill University, Dr. Binjola focuses on curriculum development, research supervision, and fostering industry-academia connections. Her doctoral research examined the relationship between public opinion and policy-making processes in India.

Dr. Binjola has published over 20 research papers in national and international journals, exploring topics such as digital media, social communication, and policy studies. Her recent work includes studies on fake news during COVID-19, social media’s role in democratic processes, and media representation issues.She has experience in managing externally funded research projects worth over ₹40 lakhs, focusing on community impact assessments and media research. Her work involves understanding the social and economic effects of development projects on local communities.

As an educator, Dr. Binjola works to connect academic learning with practical industry applications. She maintains relationships with media organizations to provide students with internship opportunities and real-world exposure to the field. Her current research interests include emerging media technologies, journalism ethics, and digital communication trends in the Indian context.

RESEARCH DETAILS

ORCID ID: 0000-0002-6903-7632
Google Scholar ID: https://orcid.org/0000-0002-6903-7632

Scopus ID: 57225941603
Link: https://www.scopus.com/authid/detail.uri?authorId=57225941603

Vidwan ID: 396708
Link: https://vidwan.inflibnet.ac.in/profile/396708

Google Scholar ID: Himani Binjola
Link: https://scholar.google.com/scholar?hl=en&as_sdt=0%2C5&q=himani+binjola&btnG=&oq=himani

ResearchGate: Himani Binjola
Link: https://www.researchgate.net/profile/Himani-Binjola

SELECTED RESEARCH PUBLICATIONS

Patel, K., Binjola, H., & Chamoli, V. (2025). The Education Uniform Civil Code Nexus: Applying Machine Learning to Unravel Gender Attitudes and Legal Uniformity Views in India. Available at SSRN 5178323.

Binjola, H., Negi, V., Chamoli, V., Bisht, S., Verma, R., Bajaj, S., & Tyagi, S. (2024). Applying Machine Learning Techniques To Analyse The Themes Of Feminism And Nature In Hayao Miyazaki’s Films ‘Spirited Away’ And ‘My Neighbour Totoro’. Educational Administration: Theory and Practice, 30(4), 8520-8525.

Naithani, M., Binjola, H., Negi, V., Chamoli, V., & Bajaj, S. (2024). Crisis Communication and Corporate Reputation: Case Study of Cadbury and Meta. Available at SSRN 5082156.

Binjola, H. (2022). America’s Union Carbide Corporation and Bhopal Disaster: Study in the Light of Public Relations Before and After the Incidence. RUDN Journal of Studies in Literature and Journalism, 27.

Himani Binjola, S. G. (2021). Social Change and Social Campaigns in India in Light of Social Media and Its Impact on Public Policy. Design Engineering, 7, 7514-7529.

Himani Binjola, K. P. (2020). Fake News Swamping Interpersonal Communication in the Times of Corona Virus. International Journal on Transformation of Media Journalism and Mass Communication, 5(1).

Admissions Open 2025

The application process at Graphic Era is strictly based on the Merit of the qualifying examination with the entire Admission Process available for completion online

Admissions Open 2025

The application process at Graphic Era is strictly based on the Merit of the qualifying examination with the entire Admission Process available for completion online