Mr. Mayank Jhinkwan | Faculty Media and Mass Communication

Mr. Mayank Jhinkwan
Associate Professor

Mr. Mayank Jhinkwan’s academic journey is rooted in a robust foundation of media studies, graphic design, and communication theory. This multidisciplinary approach equips him with the skills to critically analyse the complexities of visual communication, spanning traditional media outlets to the dynamic realm of social media and digital advertising.

Driven by a passion for visual literacy and media ethics, his work explores the subtle interplay between visual manipulation and societal perception. Through the application of rigorous qualitative and quantitative research methodologies, he aims to contribute to a more informed and discerning public.

As a motivated and results-driven research scholar, he is committed to fostering student learning and engaging in real-world research initiatives. His teaching philosophy centers on cultivating critical thinking and creativity, empowering students to navigate the evolving media landscape with integrity and innovation. By advocating for transparency and ethical practices, he strives to contribute meaningfully to both academic excellence and professional growth within the field of media and communication.

Google Scholar ID:     https://scholar.google.com/citations?user=9JGMXv0AAAAJ&hl=en

LIST OF RESEARCH PUBLICATION (Follow APA Style of referencing for writing)

• Jhinkwan, M., Upadhyay, A., & Bhatt, D. C. (2024). Impact of Digital Advertising by the Influencers on Consumers’ Online Buying Behaviour (Special Reference to Instagram). Available at SSRN. https:// doi.org/10.54105/ijmcj.D1079.030406244872324

• Chauhan, N. B., Jhinkwan, M., & AD Journal. (2024). Impact of AI – Augmented Intelligence in user engagement with Virtual Reality (VR) and Interactive Media. AD Journal, 14(07).

• Jhinkwan, M., Bhatt, D. C., Bhardwaj, N., & Samay, S. (2023). An Impact of Rapidly Increasing Demand for Visual Elements on Digital Media Platforms. Srijan Samay, 8(2), 93-101.