Ms. Shraddha Shukla | Faculty Fashion Design

Ms. Shraddha Shukla
Assistant Professor

AWARDS/HONORS/ACHIEVEMENTS

• Winner – 1st Prize, “Indian Saga” & “Period Style,” Spectrum Fashion Show, National Institute of Fashion Technology, Bhopal (2015)
• Ranked Top 3 Designer in Khadi Fashion Show, Madhya Pradesh Khadi Gramodyog, Bhopal (2014)

EXTERNALLY FUNDED RESEARCH PROJECTS
None

Ms. Shraddha Shukla is a Brand Consultant, Creative Director, and Academician with a degree in Textile Design and a postgraduate specialization in Fashion Management from the National Institute of Fashion Technology. She combines design expertise, brand strategy, and industry insight with academic excellence.
At Graphic Era Hill University, she plays a dynamic role in teaching both Fashion Design and Fashion Management, encouraging students to translate classroom learning into real-world projects. With an empathetic and industry-driven approach, she prepares students for high-value career opportunities and also serves as the Placement and Internship Coordinator, connecting them with leading brands, export houses, and consultancies.
Her professional journey includes collaborations with reputed fashion and lifestyle brands such as Adidas, Satya Paul, Snapdeal, Henry & Smith and Bolo Live. At Bolo Live and Henry & Smith, she has actively worked with leading influencers and celebrities, curating impactful campaigns and building expertise in influencer marketing and celebrity collaborations.
In addition to her teaching and consulting roles, Ms. Shukla is currently pursuing research in specialty clothing for breast cancer patients, aiming to integrate fashion, functionality, and empathy in apparel solutions for healthcare and wellbeing.
Her past projects emphasize Indian craft cluster research in Chanderi, Chikankari, Batik, and Dari, as well as Khadi and CSR initiatives. She remains committed to preserving traditional crafts while adapting them into contemporary fashion and brand narratives, bridging academia, industry, and cultural heritage.